Two Long Beach Community Landmarks, Long Beach Memorial and The Pike at Rainbow Harbor Join Forces for a Second Year to Fight Breast Cancer

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The Pike at Rainbow Harbor and the Breast Center, part of the MemorialCare Todd Cancer Institute, at Long Beach Memorial have teamed up for the second year in a row in honor of Breast Cancer Awareness Month.

One in eight women will be diagnosed with breast cancer in their lifetime. Research programs at the MemorialCare Todd Cancer Institute help physicians offer their patients innovative therapy and treatment and stay on the frontlines of finding a cure for cancer. Actively and aggressively recruiting in early clinical trials, the MemorialCare Todd Cancer Institute offers patients access to the latest clinical trials and a full-range of treatment options. This is exactly what drew DDR Corp., the parent company of the Pike at Rainbow Harbor to partner with Long Beach Memorial.

“We are so excited to be joining forces with Long Beach Memorial,” says Rose Barrantes, General Manager, The Pike at Rainbow Harbor. “Breast cancer has touched the lives of millions of people in the United States and we are happy to help aid in the fight against breast cancer. For anyone joining the fight, look for valet attendants, in pink polo shirts, and ask them how you can participate.”

Throughout the Pike’s month-long campaign, the Pike valet team members will be showing their support in pink polo shirts with some team members wearing name tags with names of friends or family members who have been touched by cancer. Also, a Pike Honor Wall will be offered for those who wish to write the name of a loved one in remembrance of those lost, to encourage those still fighting and support the ones that have won the fight. Customers also can support research efforts directly by donating to the Breast Center at the MemorialCare Todd Cancer Institute to help find a cure.

“At the Breast Center at the MemorialCare Todd Cancer Institute we participate in a wide range of trials that reflect all stages of cancer care from early diagnosis, treatment and long term survival,” says Cathy Kopy, executive director, MemorialCare Todd Cancer Institute, Long Beach Memorial. “Having an active clinical research program is imperative to helping our patients diagnosed with breast cancer every year, and we wouldn’t be able to have such a strong program without the support of the community.”

The Pike is a 369,000-square-foot waterfront entertainment district located in downtown Long Beach. The Pike opens at 11 a.m., daily. The Pike Valet operates seven days a week from 11 a.m. to 11 p.m. The Pike at Rainbow Harbor is owned and operated by Ohio-based company DDR Corp. For more information about this partnership, visit ThePikeAtLongBeach.com or MemorialCare.org/Events.